How To Test an Idea?

3 takeaways to test your idea

I have enjoyed sharing the lessons I have learned, but here are some helpful tips on how to test an idea. These tips can apply to any idea, whether it is a baking business or a technology app that will revolutionize the world. 

When I was doing my master’s in communication Management at USC in Los Angeles, CA., I learned about Rob Fitzpatrick’s book “The Mom Test.” It is an easy read and if you are like me, you will love the Audible version because you will be able to listen to it as you are baking, driving, or washing dishes

This book breaks down the concept of speaking to customers about an idea through extremely practical examples. There are many takeaways from this book, but I will share with you three main ones that I have carried with me even after doing my first sales. 

First Takeaway: Overlook the “fluff”

• Compliments are worthless because all it does is boost your ego. While it is nice to receive compliments, it is categorized as bad data. Why? Often times the compliments come from individuals who are close to you, so like any mom, they will always say their daughter is the best in anything. 
• The reality is that not everyone will think the idea is great just because they know you. Therefore, overlook the “fluff” of compliments and ego-boosting feedback. Instead, dig deeper into the conversations and be purposeful to who you test it on. 

Second Takeaway: Be Purposeful 

• Be intentional when you speak with others about your idea. who you speak with. In order for there to be a purpose, it requires time and planning. For example, seek those who are in the same field of interest. If you are a student, use that to your advantage when calling or speaking to someone about your idea, because they are more likely to share insights. (certainly helped me make connections) 
• Also, before sharing your idea, go to the places that relate to the field of interest with the purpose of gaining insight into what their needs are rather than “fishing for compliments” for your idea as Fitzpatrick says. Think about who they are and their needs. Perhaps you can meet those needs, but you will not know that if there is no clear purpose when sharing or asking questions. 

Third Takeaway: Write with Intention

• Lastly, take lots of notes. The practice of note-taking is like exercising a muscle, so in every conversation, you have about your idea, practice note-taking. Fitzpatrick recommends using labels that represent sections to you like a star means future contacts or an underline means a location to visit. 
• Caution: When taking notes, don’t devote your entire attention to writing because that can be distracting to the person speaking.

Photo by Teona Swift: https://www.pexels.com/photo/plate-with-cookies-placed-on-wooden-table-near-books-6874175/